Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Development of social media
Week - 2	Building blocks of social media
Week - 3	Social Media and Marketing
Week - 4	Social Media Marketing
Week - 5	Digitalization and New Consumer
Week - 6	Network and Strength of Social Influence
Week - 7	Social Media Platforms: Social Networking Platforms
Week - 8	Social Media Platforms: Publishing Platforms
Week - 9	Social Media Platforms: Entertaintment Platforms
Week - 10	Social Media Campaign Management
Week - 11	Social media metrics and analysis process
Week - 12	New Media in Advertising
Week - 13	Social Media and Public Relations
Week - 14	Success stories