|
Week - 1 |
Introduction; structure of tourism enterprises and sector analysis |
|
Week - 2 |
Interdepartmental structure in tourism enterprises |
|
Week - 3 |
Future of the sector and trend analysis |
|
Week - 4 |
Front office operations and shift scheduling |
|
Week - 5 |
Food & beverage operations and menu planning |
|
Week - 6 |
Marketing, sales, and digital marketing |
|
Week - 7 |
Human resources practices; job posting & interview simulation |
|
Week - 8 |
Mid-term |
|
Week - 9 |
Digitalization and AI in tourism |
|
Week - 10 |
Customer relationship management and complaint resolution |
|
Week - 11 |
Sustainable tourism and green practice planning |
|
Week - 12 |
Crisis management: earthquake and pandemic scenarios |
|
Week - 13 |
Case study presentations and field linkages |
|
Week - 14 |
Final evaluation and review of learning outcomes |