| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. EMRE OZAN AKSÖZ, DOÇ. DR. ARZU TOKER, PROF. DR. RIDVAN KOZAK, PROF. DR. ÇAĞIL HALE ÖZEL, DR. ÖĞR. ÜYESİ SEDA SÖKMEN, DOÇ. DR. BARIŞ ÇIVAK, DOÇ. DR. ENGİN BAYRAKTAROĞLU, ARAŞ. GÖR. DR. FUAT ÇİFTÇİ |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
No optional programme recommended. |
| Recommended Reading List |
|
| Assessment methods and criteria |
Application Assignments |
| Work Placement |
N/A |
| Catalog Content |
Introduction to Tourism Enterprises: Functions, Interdepartmental structure, Sector analysis; Front Office Management: Shift scheduling, Guest processes; Food and Beverage Operations: Menu planning, Workflow; Marketing and Sales: Digital marketing, Social media analysis; Human Resources: Job advertisement preparation, Interview activities; Cost and Budget Management: Revenue and expense analysis; Customer Relations Management; Sustainable Tourism; Digitalization and Artificial Intelligence; Crisis Management; Case Studies. |
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