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Week - 1
|
Concept of Tourism Marketing; Development and importance of Tourism Marketing |
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Week - 2
|
Structure of Market in Tourism; Tourist Behavior |
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Week - 3
|
Tourism Product And Service Policies |
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Week - 4
|
Pricing Policies in Tourism |
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Week - 5
|
Distribution Channels in Tourism; Travel Agencies andTour Operators |
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Week - 6
|
Promotion in tourism |
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Week - 7
|
Destination management in tourism |
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Week - 8
|
Marketing Planning in tourism |
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Week - 9
|
Strategic Planning And Management in Tourism |
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Week - 10
|
Market reseach in tourism |
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Week - 11
|
Marketing Controlling And Performance Measurement |
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Week - 12
|
Marketing Research in Tourism; Global Tourism Strategies |
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Week - 13
|
Marketing of Meeting Tourism |
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Week - 14
|
Importance of Communication in Tourism and Public Relations |
Anadolu Info Package 
Turkish
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