|
Week - 1
|
Internationalization concepts and the Internationalization Process of Firms |
|
Week - 2
|
Motives of firms for Internationalization |
|
Week - 3
|
Globalization and born global |
|
Week - 4
|
Global Competitive Strategies |
|
Week - 5
|
Market Segmentation and target marketing: Evaluation markets |
|
Week - 6
|
Factors influencing market and entry strategy selection |
|
Week - 7
|
Analysis of International Marketing Environment: Social and Cultural Environment |
|
Week - 8
|
Analysis of International Marketing Environment: Legal and Political Environment |
|
Week - 9
|
Analysis of International Marketing Environment: Economic Environment |
|
Week - 10
|
Product, Brand and Packaging Strategies for Global Markets |
|
Week - 11
|
Global Pricing Strategies |
|
Week - 12
|
Global Distribution and Retailing Strategies |
|
Week - 13
|
Global Marketing Communications Strategies |
|
Week - 14
|
Ethics and Corporate Social Responsibility in Global Marketing |
Anadolu Info Package 
Turkish
English