Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Marketing Communication Concept and Scope.
Week - 2	Developments and Trends in Marketing Communication I
Week - 3	Developments and Trends in Marketing Communication II
Week - 4	Social Networks and Brand Communities
Week - 5	Integrated Marketing Communications
Week - 6	Advertising Strategies
Week - 7	Sales Promotion
Week - 8	Public Relations and Publicity
Week - 9	Direct Marketing and Direct Selling
Week - 10	Word of mouth Communication and Marketing
Week - 11	Corporate Social Initiatives
Week - 12	Mobile and Guerilla Marketing Practices
Week - 13	Marketing Communication Planning Process
Week - 14	Social Responsibility and Ethical Dimensions of Marketing Communication