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Week - 1
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Persuasian and the roots of persuasion |
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Week - 2
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Persuasion and propaganda |
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Week - 3
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Attitude concept and constructing substructures of attitude |
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Week - 4
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The models of persuasion that explains the effects of advertising |
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Week - 5
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Persuasive message types |
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Week - 6
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How advertising works? |
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Week - 7
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The psychology of advertising and mesage reception |
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Week - 8
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Brand strategies |
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Week - 9
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Creativity in advertising |
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Week - 10
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Creative thinking techniques |
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Week - 11
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Creative strategies in advertising |
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Week - 12
|
Appeal types in advertising |
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Week - 13
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Style, tone and format types in advertising |
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Week - 14
|
Analysis of sample commercials |
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