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Week - 1
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The importance of corporate communication in tourism sector |
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Week - 2
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The difference between corporate communication and public relations |
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Week - 3
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Corporate communication management approaches |
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Week - 4
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Corporate identity in tourism business |
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Week - 5
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Corporate identity in tourism business |
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Week - 6
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Corporate culture in tourism business |
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Week - 7
|
Case study |
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Week - 8
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Corporate image and reputation in tourism business |
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Week - 9
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Corporate social responsibility in tourism business |
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Week - 10
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Corporate branding in tourism business |
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Week - 11
|
Tools of corporate communication |
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Week - 12
|
Strategy of corporate communication |
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Week - 13
|
Corporate behavior in tourism business |
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Week - 14
|
Case study |
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