Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction and Main theme identification
Week - 2	Literature Review
Week - 3	Organization building process
Week - 4	Creating corporate identity
Week - 5	Preparing a communication management plan
Week - 6	SWOT analysis and Stakeholder analysis
Week - 7	Target audience analysis and Market analysis
Week - 8	Budget analysis and Price analysis
Week - 9	Planning communication activities to promote the product/service
Week - 10	Planning communication activities for internal stakeholders
Week - 11	Implementation of communication activities for internal stakeholders
Week - 12	Planning communication activities for the target audience
Week - 13	Implementation of communication activities for the target audience
Week - 14	Evaluating and reporting of communication activities to promote the product/service.