|
Week - 1
|
International Marketing: Concepts and Scope |
|
Week - 2
|
International Marketing Environment |
|
Week - 3
|
International Marketing Environment |
|
Week - 4
|
International Market Research |
|
Week - 5
|
International Market Research |
|
Week - 6
|
Strategies for Entry to International Markets |
|
Week - 7
|
Strategies for Entry to International Markets |
|
Week - 8
|
Midterm Exam |
|
Week - 9
|
Product in International Markets |
|
Week - 10
|
Product in International Markets |
|
Week - 11
|
Distribution in International Markets |
|
Week - 12
|
Pricing in International Markets |
|
Week - 13
|
Promotion in International Markets |
|
Week - 14
|
Final Exam |
Anadolu Info Package 
Turkish
English