Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction
Week - 2	Retail Sales Management: Definition, Importance and Content
Week - 3	Retail Sales Management: Definition, Importance and Content
Week - 4	Retail Sales and Relationship Management Process
Week - 5	Retail Sales and Relationship Management Process
Week - 6	Sales Forecasting and Sales Quotas Defining Methods
Week - 7	Midterm Examination
Week - 8	Selection and Training of Sales Force
Week - 9	Organization of Sales Force
Week - 10	Organization of Sales Force
Week - 11	Sales Force Motivation and Rewarding.
Week - 12	Sales Force Motivation and Rewarding.
Week - 13	Sales Management Control Process and Performance Evaluation.
Week - 14	Final Examination