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Week - 1
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Management and Organization in Radio and Television: Broadcasting and management systems in radio and television |
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Week - 2
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Organization structure of Radio and Television, New organization approaches in radio and television broadcasting |
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Week - 3
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Production Planning in Radio and Television: Subject matter and features of production in radio and television |
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Week - 4
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Production planning in radio and television, production process in radio end television |
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Week - 5
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Broadcasting Planning in Television: Broadcasting schedule |
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Week - 6
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Strategies of broadcasting schedule |
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Week - 7
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Midterm Exam |
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Week - 8
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Television ratings in Turkey |
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Week - 9
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Basic concepts of rating data, uses of rating datas |
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Week - 10
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Television Marketing: Introduction, marketing concept |
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Week - 11
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Media organizations and marketing |
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Week - 12
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Strategies of television marketing |
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Week - 13
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Financial Management: Introduction, management of organization capital |
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Week - 14
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Final Exam |
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Turkish
English