| Week  - 1 | Persuasion concept and definition | 
                                                
                            | Week  - 2 | Theories and Models of Persuasion | 
                                                
                            | Week  - 3 | Psychological Influence Factors of Persuasion | 
                                                
                            | Week  - 4 | Psychological Influence Factors of Persuasion | 
                                                
                            | Week  - 5 | The Source and receiver of Persuasion | 
                                                
                            | Week  - 6 | The source and the receiver of persuasion | 
                                                
                            | Week  - 7 | Mid Term | 
                                                
                            | Week  - 8 | Message and tha message  appeals | 
                                                
                            | Week  - 9 | Message  and the message appeals | 
                                                
                            | Week  - 10 | Persuasion Tactics | 
                                                
                            | Week  - 11 | Digital communication and persuasion | 
                                                
                            | Week  - 12 | Digital  Communication and Persuasion | 
                                                
                            | Week  - 13 | Persuasion in Communication Campaigns | 
                                                
                            | Week  - 14 | Final Exam |