Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction to Social Campaigns
Week - 2	Definition, scope and the history of Social Campaigns
Week - 3	Social Campaign Support Strategies
Week - 4	Social Campaigns and Related Terms
Week - 5	Social Marketing Planning Process
Week - 6	Selecting the Campaign Focus
Week - 7	Determining the Target Audience in Social Marketing Campaigns
Week - 8	Determining Goals and Targets in Social Marketing Campaigns
Week - 9	Segmentation of the Marketplace
Week - 10	Determining Behavior Change
Week - 11	Understanding Change Barriers, Benefits, and Competition
Week - 12	Sosyal Pazarlama Stratejilerinin Geliştirilmesi
Week - 13	Evaluation of Communication Strategies in Social Marketing
Week - 14	Developing an Evaluation and Observation Plan in Social Marketing Campaigns