|
Week - 1 |
Explaining service concept and characteristics of services |
|
Week - 2 |
Characteristics of service economy and relevant statistics |
|
Week - 3 |
Explaining the product concept in services industry |
|
Week - 4 |
Pricing of services |
|
Week - 5 |
Distribution of services |
|
Week - 6 |
Promoting services |
|
Week - 7 |
Midterm |
|
Week - 8 |
Midterm |
|
Week - 9 |
Importance and role of personnel and customer in services marketing |
|
Week - 10 |
Phyical evidences and their role in services marketing |
|
Week - 11 |
Managing demand and capasity |
|
Week - 12 |
Services quality: model and dimensions |
|
Week - 13 |
Improving services quality |
|
Week - 14 |
Internationalization of services |
Anadolu Info Package 
Turkish 
English