|
Week - 1
|
Introduction to retailing: definition and importance |
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Week - 2
|
Development of retailing and current situation |
|
Week - 3
|
Types of retailers |
|
Week - 4
|
Virtual retailers |
|
Week - 5
|
Retailing strategies |
|
Week - 6
|
Planning process in retail management |
|
Week - 7
|
Midterm exam |
|
Week - 8
|
Financial management strategy for retailers |
|
Week - 9
|
Human resource management for retailers |
|
Week - 10
|
Marketing communication for retailers |
|
Week - 11
|
Supply chain management for retailers |
|
Week - 12
|
Customer relationship management for retailers |
|
Week - 13
|
Store layout, design, and visual merchandising |
|
Week - 14
|
Final exam |
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