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Week - 1
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Global Marketing: Basic Concepts and Content |
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Week - 2
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Global Marketing Environment: Economic Environment |
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Week - 3
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Global Marketing: Trade Environment |
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Week - 4
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Global Marketing:Social and Cultural Environments |
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Week - 5
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Global Marketing:The Political, Legal, and Regulatory Environments |
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Week - 6
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Global Information Systems and Market Research |
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Week - 7
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Segmentation, Targeting, and Positioning |
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Week - 8
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Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances |
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Week - 9
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Brand and Product Decisions in Global Marketing |
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Week - 10
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Pricing Decisions in Global Marketing |
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Week - 11
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Global Marketing Channels and Physical Distribution |
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Week - 12
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Global Marketing Communications Decisions: Advertising and Public Relations |
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Week - 13
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Global Marketing Communications Decisions : Sales Promotion, Personal Selling, and Special Forms of Marketing Communication |
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Week - 14
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Branding of Turkish Firms in International Markets |
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