Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Changing Aproaches in Marketing and Marketing Communications
Week - 2	Changes in Marketing Communications
Week - 3	Bütünleşik Pazarlama İletişimi
Week - 4	Integrated Marketing Communications: Developments and Problems
Week - 5	Changes in consumer tendencies I
Week - 6	Changes in consumer Tendencies II
Week - 7	Technological Developments and New Media
Week - 8	Technologic Developments and Marketing Communications
Week - 9	Changes in Advertising and Advertising Agencies
Week - 10	from PR to Corporate Communications
Week - 11	Engagement Marketing and Games and Gamification
Week - 12	Neuromarketing
Week - 13	Social Responsibility and Ethics in Marketing Communications I
Week - 14	Social Responsibility and Ethics in Marketing Communications II