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Week - 1 |
knowing to each other and introduction to the course |
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Week - 2 |
emotion and components of emotion |
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Week - 3 |
theories of emotion |
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Week - 4 |
bacis and social emotions, emotion in advertising |
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Week - 5 |
measurements of emotions |
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Week - 6 |
advertising, learning and memory |
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Week - 7 |
ad-liking and persuasion |
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Week - 8 |
emotion and cognition |
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Week - 9 |
emotional branding |
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Week - 10 |
emotional advertising |
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Week - 11 |
case study on emotional branding 1 |
|
Week - 12 |
case study on emotional branding 1 |
Anadolu Info Package 
Turkish 
English