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Week - 1
|
knowing to each other and introduction to the course |
|
Week - 2
|
emotion and components of emotion |
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Week - 3
|
theories of emotion |
|
Week - 4
|
bacis and social emotions, emotion in advertising |
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Week - 5
|
measurements of emotions |
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Week - 6
|
advertising, learning and memory |
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Week - 7
|
ad-liking and persuasion |
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Week - 8
|
emotion and cognition |
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Week - 9
|
emotional branding |
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Week - 10
|
emotional advertising |
|
Week - 11
|
case study on emotional branding 1 |
|
Week - 12
|
case study on emotional branding 1 |
Anadolu Info Package 
Turkish
English