Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The Concept of Corporate Communication
Week - 2	Developments Revealing Corporate Communication
Week - 3	Components of Corporate Communication: Marketing Communication
Week - 4	Components of Corporate Communication: Managerial Communication and Organizational Communication
Week - 5	Theoretical Approaches to Corporate Communication I: Argenti, Cornelissen
Week - 6	Theoretical Approaches to Corporate Communication II: Goodman, van Riel
Week - 7	Strategic Corporate Communication
Week - 8	Concepts of Corporate Identity, Image and Reputation
Week - 9	Corporate Communication and Media Relations
Week - 10	Issue Management and Crisis Communications
Week - 11	Corporate Advertising
Week - 12	Corporate Social Responsibility
Week - 13	Digitalisation in Corporate Communication
Week - 14	Corporate Communication and Ethics