Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The goal of customer relationship course and basic sources about the course.
Week - 2	Customer and Customer Relationship Management (CRM) Concept
Week - 3	Change Management in the Customer-Oriented Management
Week - 4	Organizational Culture and Change
Week - 5	CRM in the Digital Environment
Week - 6	Database Creation in Customer Relationship Management I
Week - 7	Database Creation in Customer Relationship Management II
Week - 8	Midterm exam
Week - 9	Developing Customer Relationships
Week - 10	New Dimensions of Customer Relationships
Week - 11	Acquiring and Retaining Customers
Week - 12	Customer Complaint Management
Week - 13	Customer Relationship Management in Social Media
Week - 14	Case Studies and Practical Applications