| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
DOÇ. DR. ARZU TOKER |
| Mode of Delivery |
Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
- |
| Recommended Reading List |
Çeltek, E. (2013). Turizm İşletmelerinde Elektronik Mişteri İlişkileri (E-MİY). Ankara: Detay YayıncılıkOdabaşı, Y. (2015). Satışta ve Pazarlamada Müşteri İlişkileri Yönetimi. İstanbul: Aura. |
| Assessment methods and criteria |
I. exam, 1. final exam |
| Work Placement |
Not Applicable |
| Catalog Content |
Customer and Customer Relationship Management Concept; Change Management in the Transition to Customer-Oriented Management; Organizational Culture and Change; CRM in the Digital Environment; Database Creation in Customer Relationship Management; Developing Customer Relationships; New Dimensions of Customer Relationships; Acquiring and Retaining Customers; Customer Complaint Management; Customer Relationship Management in Social Media |
Anadolu Info Package 
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