Akademik Dersler - İçerik

Explain the basic concepts and principles of retail product management.
Classify the products.
Explain the product levels.
Explain the development of retail product management understanding.
Define the structure and operation of the purchasing organization within the scope of retail product management.
Explain centralized and decentralized purchasing organizations.
Define managerial roles in centralized and purchasing organizations. can explain purchasing organizations.
Explain category creation and management processes.
List the main benefits of category management to retailers, manufacturers/suppliers and consumers.
Explain the basic stages of category management process.
Will be able to define how to plan product types.
List the factors to be considered in product diversification.
Explain the position of the consumer in the planning of product types.
Determine which criteria can be used in product selection.
Describe the sources of supply and types of suppliers used by retailers.
Describe the supplier selection and development process.
Explain the issues of supply chain management and supply logistics.
Describe the elements of relations between retailer and suppliers.
Will be able to plan how the store area will be allocated to the products.
Define store area components
Distinguish the stages of store area management process.
Analyze store space efficiency.
Will be able to design stock planning methods within the scope of retail product management.
Distinguish concepts related to stock
Determine inventory costs
Apply stock planning methods
Will be able to explain the international dimension of retail product management.
Identify the factors affecting processes.
Identify the advantages and disadvantages of different product strategies.
Describe the market entry of standard and adapted products.
Explain the role of country of origin, cultural influences and ethics in supplying products.