Akademik Dersler - İçerik

Studants define the basic marketing concepts and principles.
Define marketing concept and other concepts that are important to understand the marketing process
Define the development process of marketing and evaluate various companies in terms of their marketing orientation
Explain the importance of relationship marketing and its tools.
Students may explain the effect of micro and macro environmental factors on marketing decisions
Explain marketing information systems and marketing research process.
Explain market segmentation, positioning and target market selection strategies.
Explain stratejik marketing planning process.
Prepare a simple strategic marketing plan for a hypothetical company.