Anadolu Info Package Anadolu Info Package
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Profile of the Programme Specific Admission Requirements Qualification Requirements and Regulations Recognition of Prior Learning Educational Staff Programme Director & ECTS Coord. Field Qualifications Key Learning Outcomes Course Structure Diagram with Credits Matrix of Program Outcomes&Field Qualifications Matrix of Course& Program Qualifications Examination Regulations, Assessment and Grading Graduation Requirements Access to Further Studies Occupational Profiles of Graduates
  • Faculty of Economics and Administrative Sciences
  • Program in Business Administration (DDP with SUNY ESC)
  • Course Structure Diagram with Credits
  • Principles of Marketing
  • Content
  • Description
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Weeks Topics
Week - 1 definition of marketing, its scope and core concepts
Week - 2 marketing management and marketing management philosophies
Week - 3 Marketing challenges for the 2000s and over: Evolution of marketing from transactional marketing to relationship marketing
Week - 4 strategic planning and the marketing process, mission statement, objectives, business portfolio analysis, market growth grid.
Week - 5 marketing environment: micro environment and its effect on marketing
Week - 6 marketing environment: Effect of macro environmental factors on marketing (demography, technology, economy, nature, culture, legal factors)
Week - 7 First week of midterms
Week - 8 2. week for midterms
Week - 9 Marketing information system
Week - 10 marketing research
Week - 11 market segmentation and selection of target markets
Week - 12 positioning strategies
Week - 13 A short description of marketing mix elements

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