Akademik Dersler - İçerik

Weeks	Topics
Week - 1	definition of marketing, its scope and core concepts
Week - 2	marketing management and marketing management philosophies
Week - 3	Marketing challenges for the 2000s and over: Evolution of marketing from transactional marketing to relationship marketing
Week - 4	strategic planning and the marketing process, mission statement, objectives, business portfolio analysis, market growth grid.
Week - 5	marketing environment: micro environment and its effect on marketing
Week - 6	marketing environment: Effect of macro environmental factors on marketing (demography, technology, economy, nature, culture, legal factors)
Week - 7	First week of midterms
Week - 8	2. week for midterms
Week - 9	Marketing information system
Week - 10	marketing research
Week - 11	market segmentation and selection of target markets
Week - 12	positioning strategies
Week - 13	A short description of marketing mix elements