Akademik Dersler - İçerik

Will be able to define the store atmosphere in the light of identity and image concepts
Will be able to describe the exterior design and window arrangement applications in stores
Will be able to explain the interior design and space arrangements in stores and the factors that are effective for successful store designs
Will be able to interpret the affective dimensions of the atmosphere such as color, smell, temperature and behavioral dimensions such as communication with customers
Will be able to explain the types of equipment and lighting, store signs, point of purchase visual presentation tools in stores
Will be able to explain the importance of color selection and the effects of music use in stores
Will be able to explain how design and decoration should be in virtual stores