Akademik Dersler - İçerik

Learning Outcomes 1: The student will explain what is the concept of digital communications and new media, and the development and characteristics of them. Objectives: • List new communication technologies. • List the advantages of digital language. • Explain the development of communication technologies. • Explain the technological convergence. • Explain the concept of new media. • Explain the features of the new media. • Explain to access to new media tools and software Learning Outcomes 2: Students will be able to explain the effects of new media. Objectives: • Explain the problematic effects in the context of new media. • Illustrate the practical use of new media. • List the opportunities, risks and barriers for new media environment. • Explain the new media literacy. Learning Outcomes 3: Students will be able to explain the concept of social media and what it is and how is the social media interaction. Objectives: • Classify social media platforms. • Describe the features and the development of social media platforms • Illustrate the social media platforms. • Explain the functions and dimensions of the interaction in social media • Explain and illustrate the concept of social media community . Learning Outcomes 4: Students will be able to explain the usage of social media in corporate communications and brand communication and be able to explain how we treat the global context. Objectives: • Explain how social media is taken into consideration in terms of the corporate communications. • Explains how to use social media as a tool of corporate communication. • Illustrate corporate communication applicationsin social media. • Explain the reasons for getting involved in social media brands. • Discuss the impact of social media branding. • Explain what is a global social media applications.