Akademik Dersler - İçerik

Comprehends the process of how to transform a brief taken from the client to public relations strategies.
Makes necessary preparations for the client brief.
Determines the questions for the optimum benefit from the client brief.
Organizes the campaign group meeting after the brief and makes labor division.
Determines the communication problem or opportunity at the client brief.
States the communication problem or opportunity in the form of public relations strategy.
Transforms corporate communication objectives to effective and applicable public relations strategies.
Distinguishes the objectives which can be achieved by public relations activities.
Describes the differences between communication problem and communication objectives.
Develops a campaign plan appropriate to the stages of campaign planning.
Writes public relations strategies in a simple language.
Determines the tools of public relations and justifies them in the plan.
Makes an effective campaign presentation.
Makes a test presentation to the campaign group advisor.
Makes technical preparations before the presentation and participates the presentation efficiently.
Makes the necessary changes in the campaign report and submits it on time.