Akademik Dersler - İçerik

1 The importance of media in tourism sector
- Categorize the types of media. - Explain the importance of media relations in tourism sector - Define interpersonal communication. - Explain mass communication concept and theories. - Compare the similarities and differences of these concepts by giving samples.
2 Interpret cases in media related to tourism sector.
-Explain how the relations with media should be and how those relations can be improved. -Explain the relationship between tourism and advertising. -Debate the relationship between tourism and films. -Compare printed, visual and digital media for the usage of tourism.
3 Explain the effects of new media on tourism sector.
-Define the concept of social media. -List social media platforms used in tourism sector. -Explain and use their creative and powerful characteristics in tourism sector.