Akademik Dersler - İçerik

1. Interprets the basic features related to the concept of social campaign. 1.1. Defines the concept of social campaigns. 1.2. Explains the scope and the history of social campaigns 1.3. Explains the concepts associated with social campaigns. 1.4. Explains the theories and models associated with social campaigns. 2. . Analyzes a sample of a social campaign. 2.1. Describes the conditions of success in social campaigns. 2.2. Exemplifies the analysis of the social marketing context. 3. Designs a sample of a social campaign. 3.1. Determines the target audience, goals and objectives in a social marketing campaign 3.2. Defines social marketing strategies. 3.3. Prepares an outline of the social marketing program.