Akademik Dersler - İçerik

Defines the basic concepts and particular characteristics related to sports marketing.
Defines the concept of sports marketing.
Defines the developments in sports marketing.
Analyses the consumer and the industrial market in sports.
Defines the concept of sports market.
Defines the characteristics of consumer and industrial markets in sports.
Explains the relationships and differences between sports marketing and macro-micro environmental factors.
Defines macro environmental factors related to sports marketing.
Defines micro environmental factors related to sports marketing.
Interprets macro-micro factors on sports marketing decisions.
Recognizes marketing information systems and marketing research applications in the sports area.
Explains the market segmentation, positioning and selecting target markets based on sports.
Explains market segmentation and positioning.
Defines types of market segmentation.
Explains the marketing mix elements.
Defines the elements of sports marketing mix.
Explains sport products and brand strategies.
Defines concepts related to the price and pricing methods in sports marketing.
Explains the concepts related to the distribution and channel intermediaries in sport areas.
Defines the promotion and the elements of promotional mix based on sports marketing.