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LO-1
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Explain different types of tourism data, data sources, and data collection methods used in the tourism industry |
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LO-2
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Apply data cleaning, analysis, visualization, and interpretation processes using basic analytical tools in tourism research. |
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LO-3
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Analyze tourist behaviors and experiences using digital data sources such as social media, online reviews, and customer data
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LO-4
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Develop data-driven strategic recommendations for tourism businesses and destination management based on analytical findings
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