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LO-1
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Explains the role of artificial intelligence-based systems in strategic communication processes. |
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LO-2
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Analyzes the design logic of AI-supported public relations and advertising campaigns. |
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LO-3
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Creates a strategic communication plan by segmenting audience data with AI tools. |
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LO-4
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Manages AI-supported content production processes in line with strategic goals. |
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LO-5
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Applies algorithmic visibility, platform optimization, and data-driven decision-making processes. |
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LO-6
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Evaluates the ethical, legal, and social impacts of AI applications. |
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LO-7
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Reports AI-supported strategic communication projects in accordance with academic criteria. |