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LO-1
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Students will be informed about today’s Media Industry. They can define the Media Industry and they can approach the Media Industry with a critical point of view |
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LO-2
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Students will get to know the parts comprising a press business and the tasks of people working in press businesses. They will also have an idea about how a press business is managed. |
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LO-3
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Students will have an idea about the working structure of a television business and its expenses. They can define the organizational structure of a television business |
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LO-4
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Students will be informed about the working structure of a radio business and its expenses. They can define the organizational structure of a radio business |
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LO-5
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Students will be able to define the modern advertising industry and they will be informed about the working structure of advertising agencies. |
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LO-6
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Students will have a general idea about the cinema sector and will be informed about the management and operation way of a cinema business. |
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LO-7
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Students will examine closely the concepts of motivation and labor force in the media. |
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LO-8
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Students will discuss the question of how somebody becomes an executive in the media by giving examples from the famous names becoming an executive by climbing the stairs and having a journalism background. |
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LO-9
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Students will have an idea about the publication sales in media businesses. |
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LO-10
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Students will be informed about how promotion plans are prepared in media businesses. |
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LO-11
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Students will learn about how budgeting and financial management actualizes in a media business. |
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LO-12
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Outdoor |
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LO-13
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Students will explain the partnerships in the media. |
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LO-14
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Students will be informed about the media accounting and its practices. |
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LO-15
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Students can define the programs used in media businesses |
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LO-16
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Students will discuss the concept of media group and acting together. They will learn the techniques used in the reporting process. |