Akademik Dersler - Tanıtım

Last Updated: 04/10/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
İLT256 - Media Management	IV. SEMESTER	3 +0	4.5

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ LÜTFİYE YAŞAR BİLİCİ
Mode of Delivery	Face to face
Place of Delivery	On Campus
Used Educational Platforms	Face-to-face
Prerequisites	None
Courses Recomended	None
Recommended Resources	Hollifield, C. A.; Wicks, J. L.; Sylvie, G.; ve Lowrey, W. (2015). Media Management. A Casebook Approach, Routledge Ulin, J. C. (2014). The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World, Florence Production: Devon, UKÖzer, M.; Dağtaş, E.; Hızal, S. G.; Özer, Ö.; Yaylagül, L.; Akbulut, H.; Binark, M.; Üçer, N. S. (2013). Medya Ekonomisi ve İşletmeciliği, (ed. Erdal Dağtaş), Anadolu Üniversitesi Açıköğretim Fakültesi: EskişehirHerrick, D. F. (2012). Media Management in the Age of Giants, University of New Mexico Press: USASylvie, G.; LeBlanc, J. W.; Hollifield, C.A.; Lacy, S.; Broadrick, A. S. (2009). Media Management, Taylor & Francis Group: New York.Nierenberg, B.(2016). Media Management. A Comparative Analysis of European and American Systems, Jagiellonian Univesity Press
Work Placement	None
Aims of the Course	The aim of this course is to introduce students to the structure, economics and management processes of media organisations. The course covers planning, organisation, human resources and financing in media institutions. The reflections of these managerial processes on content production and distribution models that change with digitalisation are also examined. Students are thus expected to gain a managerial perspective on the media industry.

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1	LO-1	A General Outlook of Today’s Media Industry	Lecture Question & Answer Discussion Proje Design/Management
Week - 2	LO-2	Press Business Management	Lecture Question & Answer Discussion Proje Design/Management
Week - 3	LO-3	Television Business Management	Lecture Question & Answer Discussion Proje Design/Management
Week - 4	LO-4	Radio Business Management	Lecture Question & Answer Discussion Proje Design/Management
Week - 5	LO-5	The Modern Advertising Industry	Lecture Question & Answer Discussion Proje Design/Management
Week - 6	LO-6	The Industry of the Cinema Sector and its Business Management	Lecture Question & Answer Discussion Proje Design/Management
Week - 7	LO-7	Motivation and Labor Force	Lecture Question & Answer Discussion Proje Design/Management
Week - 8	LO-8	Being an Executive in the Media	Lecture Question & Answer Discussion Proje Design/Management
Week - 9	LO-9 LO-10	Publishing Sales and the Promotion Plan	Lecture Question & Answer Discussion Proje Design/Management
Week - 10	LO-11	Budgeting and Financial Administration	Lecture Question & Answer Discussion Proje Design/Management
Week - 11	LO-12 LO-13	Outdoor; Business Partnership in the Media	Lecture Question & Answer Discussion Proje Design/Management
Week - 12	LO-14	The Media Accounting	Lecture Question & Answer Discussion Proje Design/Management
Week - 13	LO-15	Programs Used in the Media	Lecture Question & Answer Discussion Proje Design/Management
Week - 14	LO-16	The Concept of Media Group and Acting Together; Media and Reporting	Lecture Question & Answer Discussion Proje Design/Management

Quality Education Peace, Justice and Strong Institutions

Media, Design and Creative Arts Society, Law and Communication

Multiple Choice Test Project

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)