|
LO-1
|
Distinguishes the concept of public relations and its relationship with communication. |
|
LO-2
|
Distinguishes the process, the stages, and the usage of public relations. |
|
LO-3
|
Distiguishes the development, sustainment and administration of media relations in public relations. |
|
LO-4
|
Distinguishes the communication tools and contexts used in public relations studies. |