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LO-1
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Defines the process of creative ad strategy - Defines market analysis - Defines competition analysis - Defines target audience analysis - Defines communication problems and communication objectives |
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LO-2
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Knows about strategic information sources (research and analysis) which are used in creative strategy - Realizes brand analysis for trademarks - Realizes competition analysis for trademarks - Realizes market analysis for trademarks - Realizes target audience analysis for trademarks - Evaluates all analyses |
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LO-3
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Develops creative strategies - Analyzes an advertiser brief - Writes a creative brief - Develops a message strategy |
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LO-4
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Transforms a creative strategy into a creative idea - Develops a creative idea(concept) - Determines suitable executive formats for the concept |