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LO-1
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1- Will be able to question the sufficiencies of the profession - analyzes the profile of copywriters - analyzes the cretive personality traits that a copywriter must have - analyzes the professional sufficiencies that a copywriter must have - describes the role of the copywriter in a creative team 2- Will be able to discuss advertising copies - analyzes the ad copies according to the target group - analyzes the ad copies according to the brand - analyzes the ad copies according to the strategy and creativity 3- Will be able to develop cretive ideas for specific communication problems - develops creative ideas for the advertising campaign - develops specific ad copy for the creative idea - uses ad copy elements (slogan, headline, bodycopy, closing etc.) in the correct form |