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LO-1
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Learns about story and related concepts. |
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LO-2
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Understands the importance of story in marketing communication. |
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LO-3
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Defines and analyzes brand stories. |
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LO-4
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Explains how the story works. |
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LO-5
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Defines and analyzes narrative advertising and its formats. |
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LO-6
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Designs narrative ads for various advertising media. |
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LO-7
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Learns about digital storytelling. |