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LO-1
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Explains the problem areas by determining the situation of the brand. a. Explains SWOT analysis for the brand. b. Lists PRESTCOM analysis for the brand. c. Defines communication problem of the brand. d. Defines the marketing problem of the brand. |
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LO-2
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Expresses the communication objectives for the brand. a. Explains appropriate SMARRT objectives for the brand. |
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LO-3
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Determines the target audience for communication. a. Explains the target audience according to the demographic variables. b. Explains the target audience according to their psychographic variables. c. Explains the target audience according to the forms of purchasing and use of the brand. |
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LO-4
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Develops a creative idea to solve the communication problem of the brand. a. Finds a creative idea. b. Position the creative idea. c. Visualizes the creative idea based on the appropriate medium. |
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LO-5
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Decides on the appropriate media to be used to deliver the ad to the target audience. a. Plans print media. b. Plans visual-audio media. c. Plans outdoor media. d. Plans the campaign budget. |
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LO-6
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Evaluates the measurement of advertising campaign results. a. Plans measurement tools for print media. b. Plans the measurement tools for visual-audio media. c. Plans the measurement tools for outdoor media. d. Discusses the creative ad strategy developed to fulfill the communication objectives and the possibility of the acceptance of the budget by the client . |