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LO-1
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Defines marketing and marketing management concepts. |
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LO-2
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Recognizes evolution of marketing process. |
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LO-3
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Recognizes functions of marketing management. |
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LO-4
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Explains types and processes of marketing plans. |
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LO-5
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Defines consumer markets and industrial marketing. |
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LO-6
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Defines market analysis, demand forecasting, market segmentation and target marketing. |
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LO-7
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Recognizes demand measurement and demand forecasting. |
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LO-8
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Recognizes market segmentation and market segmentation strategies. |
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LO-9
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Explains product, price, place and promotion issues. |