Graduate School | Department of Business Administration | Master of Business Administration (MBA) Degree | Program in Marketing | Course Structure Diagram with Credits

I. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
LEE510	Ethics of Science and Research Techniques	Required Courses	3+0	7.5
PZL503	Consumer Behavior Analysis	Required Courses	3+0	6.0
PZL519	Marketing Management and Strategies	Required Courses	3+0	6.0
	Elective Courses			10.5
Sum				30

II. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
PZL534	Marketing Research	Required Courses	3+0	6.0
PZL548	Main Approaches to Marketing Science	Required Courses	3+0	6.0
SMR500	Seminar	Required Courses	3+0	7.5
	Elective Courses			10.5
Sum				30

III. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ700	Thesis	Required Courses	0+1	30.0
Sum				30

IV. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ700	Thesis	Required Courses	0+1	30.0
Sum				30

Elective Courses

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
PZL508	Sales Management	Elective Courses	3 + 0	6.0
PZL511	Product and Brand Management	Elective Courses	3 + 0	6.0
PZL550	Digital Marketing and Social Media	Elective Courses	3 + 0	6.0
PZL553	Macro Marketing	Elective Courses	3 + 0	6.0
PZL507	Marketing Communication	Elective Courses	3 + 0	6.0
PZL518	Business Logistics	Elective Courses	3 + 0	6.0
PZL527	Marketing Strategies and Research in Service Corp.	Elective Courses	3 + 0	6.0
PZL552	New Product Development Process and Design	Elective Courses	3 + 0	6.0
PZL555	Sustainability and Marketing	Elective Courses	3 + 0	6.0

Ens.-Uzmanlık Alan Dersi

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
UZM700	Research in Area of Specialization	Ens.-Uzmanlık Alan Dersi	5 + 0	4.5