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PY1
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develop and deeepen their marketing knowledge, constructing upon their knowledge that they had gained in their four years of undergraduate studies in the same or in a different field. |
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PY2
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conceive the interdisciplinary interaction of the marketing with the fields such as sociology, psychology , quantitative methods. |
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PY3
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communicate the marketing knowledge to the peers and team members. |
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PY4
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Evaluate the marketing knowledge by a systematic and analitic approach. |
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PY5
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Use the marketing knowledge in decisions and implementations in a company |
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PY6
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Define marketing problems and suggest solutions. |
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PY7
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Work independently in fields that require marketing and sales expertise. |
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PY8
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take responsibility in project based marketing studies as an executer or participant. |
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PY9
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define the mission, the objectives, and the vision of marketing in profit and non-profit companies they are working for. |
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PY10
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evaluate marketing practices and marketing theories with a critical approach. |
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PY11
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communicate their knowlege, thoughts and reccomendations about marketing in writing and orally. |
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PY12
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Use a foreign language to follow the developments in marketing. |
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PY13
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use advanced informatics and communication technology skills with software knowledge required for data entering and data analysis for marketing research. |
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PY14
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take into consideration the ethical values of the marketing and sales field and have the consciousness about sustainability of marketing. |
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PY15
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Contribute to the marketing tasks in profit and non profit companies. |