Anadolu Info Package Anadolu Info Package
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Profile of the Programme Specific Admission Requirements Qualification Requirements and Regulations Recognition of Prior Learning Educational Staff Programme Director & ECTS Coord. Field Qualifications Key Learning Outcomes Course Structure Diagram with Credits Matrix of Program Outcomes&Field Qualifications Matrix of Course& Program Qualifications Examination Regulations, Assessment and Grading Graduation Requirements Access to Further Studies Occupational Profiles of Graduates
  • Graduate School
  • Department of Business Administration
  • Master of Business Administration (MBA) Degree
  • Program in Marketing
  • Key Learning Outcomes
# Key Learning Outcomes
1 develop and deeepen their marketing knowledge, constructing upon their knowledge that they had gained in their four years of undergraduate studies in the same or in a different field.
2 conceive the interdisciplinary interaction of the marketing with the fields such as sociology, psychology , quantitative methods.
3 communicate the marketing knowledge to the peers and team members.
4 Evaluate the marketing knowledge by a systematic and analitic approach.
5 Use the marketing knowledge in decisions and implementations in a company
6 Define marketing problems and suggest solutions.
7 Work independently in fields that require marketing and sales expertise.
8 take responsibility in project based marketing studies as an executer or participant.
9 define the mission, the objectives, and the vision of marketing in profit and non-profit companies they are working for.
10 evaluate marketing practices and marketing theories with a critical approach.
11 communicate their knowlege, thoughts and reccomendations about marketing in writing and orally.
12 Use a foreign language to follow the developments in marketing.
13 use advanced informatics and communication technology skills with software knowledge required for data entering and data analysis for marketing research.
14 take into consideration the ethical values of the marketing and sales field and have the consciousness about sustainability of marketing.
15 Contribute to the marketing tasks in profit and non profit companies.
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