Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Master of Business Administration (MBA)
  4. MBA in Marketing
  5. Course Structure Diagram with Credits
  6. Marketing Strategies and Research in Service Corp.
  7. Learning Outcomes
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026
# Learning Outcome
LO-1 The students may understand the unique characteristics of services and evaluate the problems
LO-2 May develop a marketing mix by considering the spesific needs of services companies
LO-3 May design a research to evaluate the service quality of a company.

Info on the Institution

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  • Doctorate Degree / Proficieny in Arts
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Info for Students

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