Anadolu Info Package Anadolu Info Package
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  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Master of Business Administration (MBA)
  4. MBA in Marketing
  5. Course Structure Diagram with Credits
  6. Marketing Research
  7. Learning Outcomes
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026
# Learning Outcome
LO-1 Defines the basic concepts of qualitative and quantitative marketing research.
LO-2 Lists the marketing research process.
LO-3 Explains the data collection methods in qualitative and quantitative marketing research.
LO-4 Explains sampling and sampling process in marketing research.
LO-5 apply a marketing research.

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