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LO-1
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will be able to discuss globalisation an effects of its on Marketing Communications |
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LO-2
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will be able to evaluate the main motives of companies and models for global markets |
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LO-3
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will be able to evaluate environmental forces and effects on marketing communication activities at global markets. |
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LO-4
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will be able to discuss global marketing communications mix from advertising to social media |
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LO-5
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will be able to discuss social and ethical dimensions of global marketing communication applications. |