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LO-1
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explain the elements of marketing mix in detail. |
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LO-2
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evaluate the marketing mix strategies of companies. |
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LO-3
|
Appreciate the role of marketing in a firm |
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LO-4
|
Comprehend the principles of management for marketing activities |
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LO-5
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Learn marketing strategies |
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LO-6
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Prepare marketing plan |
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LO-7
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Execute marketing tactics |
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LO-8
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Know how to compare and contrast marketing outputs with aims in the plan |