Graduate School | Department of Advertising and Public Relations | Department of Advertising and Public Relations | Program in Corporate Communication (Online)

I. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
SOB510	Ethics of Science and Research Techniques	Required Courses	3+0	6.0
	Elective Courses			30.0
Sum				36

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
KİL501	Introduction to Communication Studies	Elective Courses	3 + 0	6.0
KİL505	Agenda Setting Management and Crisis Communication	Elective Courses	3 + 0	6.0
KİL507	Global Communication	Elective Courses	3 + 0	6.0
KİL510	Designing Corporate Communications Tools	Elective Courses	3 + 0	6.0
KİL515	Corporate Identity and Image Management	Elective Courses	3 + 0	6.0
KİL517	Reputation Management of Corporations	Elective Courses	3 + 0	6.0
KİL519	Internal Communication	Elective Courses	3 + 0	6.0
LEE510	Ethics of Science and Research Techniques	Elective Courses	3 + 0	7.5
PZL523	Marketing Management	Elective Courses	3 + 0	6.0
İŞL590	Corporate Governance	Elective Courses	3 + 0	6.0
KİL502	Corporate Brand Management	Elective Courses	3 + 0	6.0
KİL509	Corporate Social Responsibility and Ethics	Elective Courses	3 + 0	6.0
KİL511	Corporate Communications Writing	Elective Courses	3 + 0	6.0
KİL514	Corporate Social Media Management	Elective Courses	3 + 0	6.0
PZL520	Integrated Marketing Communications	Elective Courses	3 + 0	6.0