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LO-1
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Able to know the concepts regarding international marketing and explain the scope of international marketing. |
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LO-2
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Able to define international marketing environment and evaluate environmental factors. |
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LO-3
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Able to develop a good grasp of studies conducted for a successful international marketing. |
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LO-4
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Able to foresee what options are available for businesses interested in international marketing and assess strong and weak sides of various entry strategies. |
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LO-5
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Able to explain product, distribution, promotion and pricing strategies for businesses in international markets. |