Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Advertising
  3. Course Structure Diagram with Credits
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL210U - II. SEMESTER 0 +0 5.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s)
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Pazarlama İlkeleri, Pazarlama Yönetimi
Recommended Resources AKSOY Ş., CERİT A.G., AKINCI S., İLTER B., DEVECİ D.A., İNAN E., KIYMALIOĞLU A., TUNA, O., ÇABUK S. YURT, Ö., ERDOĞMUŞ İ., (2013), Uluslararası Pazarlama, Editör: Şafak AKSOY, Gülfindan BARIŞ, Anadolu Üniversitesi Yayın No: 2921, Açıköğretim Fakültesi Yayın No: 1878, Eskişehir
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 International Marketing: Concepts and Scope
Week - 2 International Marketing Environment
Week - 3 International Marketing Environment
Week - 4 International Market Research
Week - 5 International Market Research
Week - 6 Strategies for Entry to International Markets
Week - 7 Strategies for Entry to International Markets
Week - 8 Midterm Exam
Week - 9 Product in International Markets
Week - 10 Product in International Markets
Week - 11 Distribution in International Markets
Week - 12 Pricing in International Markets
Week - 13 Promotion in International Markets
Week - 14 Final Exam

No content has been provided.

No content has been provided.

No content has been provided.


Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

Info on the Institution

  • Name and Adress
  • Academic Calendar
  • Academic Authorities
  • General Description
  • List of Programmes Offered
  • General Admission Requirements
  • Recognition of Prior Learning
  • Registration Procedures
  • ECTS Credit Allocation
  • Academic Guidance

Info on Degree Programmes

  • Doctorate Degree / Proficieny in Arts
  • Master's Degree
  • Bachelor's Degree
  • Associate Degree
  • Open&Distance Education

Info for Students

  • Cost of living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Special Needs Students
  • Insurance
  • Financial Support for Students
  • Student Affairs Office

Info for Students

  • Learning Facilities
  • International Programmes
  • Practical Information for Mobile Students
  • Language courses
  • Internships
  • Sports and Leisure Facilities
  • Student Clubs